Meta ads · TikTok ads · Creative
You and everyone you compete with are bidding for the same feed, with the same tools, against the same algorithm. The ad itself is about the last thing you still control, so that is what we work on: a steady stream of new ideas, made, launched, measured against real revenue, then backed or binned. You see every one before it runs.
For brands where the ads are
what's holding growth back.
Remote
[ base location slot ]
Chapter 01
Services
On Meta and TikTok these are one job. Split them across two suppliers and you get a media buyer blaming the creative and a studio blaming the targeting while nothing moves. Tell us which platform matters most and we start there.
01 / 05
Facebook and Instagram, set up so the account can actually learn something. In practice that means fewer, bigger campaigns instead of a tidy folder structure, letting the targeting go wide, and moving money toward what is working rather than what we hoped would work.
02 / 05
TikTok can tell when an ad was built for Facebook, and so can everyone watching it. We write and cut for TikTok first, which usually means it looks less like an ad and more like something a person actually filmed.
03 / 05
Most accounts are not stuck because the media buying is bad. They are stuck because the same four ads have been running since March. We go and find the real reasons people buy your product, and turn those into new ads, every week.
04 / 05
The click is the easy part. We build the page it lands on, and wire up the tracking properly, so you can see which ad actually paid for itself instead of guessing.
05 / 05
A short email once a week: what we spent, what came back, and what we are changing. Written in English. The number Meta shows you is not the number your accountant cares about, so we report both and are clear about the difference.
4 wks
Fixed-scope first sprint on one platform
1
Named operator who plans and runs your account
Weekly
Fixed ship day and a written read
Yours
Ad accounts, data and creative, always
Everyone has the same targeting now. Everyone has the same bidding. What is left is what the ad says, how it looks, and how honest you are about reading the result.
Flowmaxxing · 2026
Every ad we run sits in one of these four states, and you can see which one each is in, any day of the week. No mystery about where the money went.
Chapter 02
Playbooks
Six situations we are set up for, and how we would handle each one. These are approaches rather than case studies — real numbers from real accounts go in Chapter 03 once there are accounts to report on.
Meta
Several different angles running against one offer, with the budget drifting toward whatever hits a cost per customer you can actually afford. Not whatever has the prettiest number on the dashboard.
Angle → offer → reallocate
TikTok
Your best organic posts and creator videos promoted exactly as they are, so the likes and comments already on them come along for the ride instead of being thrown away at upload.
Organic → whitelist → scale
Creative
We read your reviews, support tickets and comments end to end. People tell you exactly why they bought, in their own words. Those words become the first three seconds of an ad.
Research → brief → batch
Meta
For when spend is flat and the cost per customer is quietly creeping up. Pull the structure apart, check the tracking is telling the truth, then run one clean round of new ads before anyone touches the budget.
Audit → rebuild → one cycle
TikTok
For brands doing fine on Meta with nothing on TikTok. Proper native creative built from scratch, a deliberately small budget, and an honest answer at the end about whether the channel suits what you sell.
Native build → test → verdict
Creative
When one ad is carrying the whole account. New openings on the same footage, new lengths, new formats, so there is a replacement ready before it burns out rather than three weeks after.
Isolate → vary → replace
Chapter 03
Work
Each slot here takes one account: where it started, what we changed, and what happened over a stated window. Same metric across all three, so you can compare them instead of squinting at them.
Chapter 04
How it works
Step 01
Your product, your margins, and what you are actually trying to hit. No deck. You leave with the first three things we would test, whether or not you ever hire us.
Free · no obligation
Step 02
Audit, tracking, then the first batch of ads live on a set day. Fixed scope and a fixed price, agreed in writing before anything starts.
Fixed scope · fixed fee
Step 03
Nothing runs until you have seen it. The numbers land in a written update every week. At the end of the four weeks you carry on, switch platform, or walk.
Weekly
Chapter 05
The weekly loop
Everything we do sits in one of these five steps. Nothing happens off the loop, and the weekly read is the thing you hold us to.
01
Account, tracking, margins and everything you have run so far. We agree the one number that decides whether an ad lives or dies, and write down what the last 90 days actually did.
Once · week 1
02
The real reasons people buy, pulled from reviews, support tickets, comments and whatever your competitors are running. Each one becomes something we can test, not a mood board.
Rolling
03
Angles become scripts, briefs and edits, made in batches so one good idea goes out in several shapes across both platforms at once.
Weekly batch
04
Live on the set day, with enough budget behind each ad to tell a real result from a fluke. Then we leave it alone. Fiddling with a test halfway through is how you learn nothing.
Fixed ship day
05
Cut it, keep it, or put more behind it. Winners get new versions, and the losers still tell us something about the angle. That read is what starts the next week.
Weekly · monthly deep
Chapter 06
Terms
The things worth settling before any money moves. None of these are negotiable in our favour.
No ad, creative or landing page goes live until you have seen it and said yes.
Ad accounts, pixel, catalogue, data and creative stay yours. We work through partner access you can remove at any time, without a migration.
We never hold your budget. Meta and TikTok bill your card, not ours.
Everything we produce, including creator footage, comes with usage rights in your name for an agreed term.
Nobody can promise a return honestly, and we would be wary of anyone who does. What we commit to is the work: how much new creative goes out, a set launch day, and numbers you can check yourself.
If the account is not moving against the number we agreed, you hear it from us before you have to ask.
Chapter 07
Fit
We would rather lose the call than take money for an account we cannot move.
Chapter 08
Engagement
Priced per account on how much you spend and how much creative you need. The figures below are yours to fill in once you have settled them.
Entry
A written read on how the account is built, whether the tracking is honest, what the creative is doing, and the number that should be deciding spend. Yours to keep either way.
Core
We run the media on one or both platforms and own the weekly cycle. You keep making the ads, or we brief whoever does.
Full
Everything in Core, and we make the ads too: finding the angles, sourcing creators, editing, stills, at an agreed number per week.
Chapter 09
Questions
You do. We work inside your Business Manager and TikTok account through partner access you can revoke in a click, and everything we make is licensed to you. If we stop working together you keep the accounts, the data and the ads, and nothing needs moving anywhere.
Access to the ad accounts, your analytics and your store back end, an honest number for your margins, and one person who can approve creative. Week one is the audit, so the first thing you get back is a written read on where you are rather than a pile of new ads.
Yes. Below a certain monthly spend there simply is not enough data per test to learn anything, and you would be paying us to guess.
No, and we would be wary of anyone who does. What we will commit to is the number that decides whether an ad lives, how much new creative goes out each week, a set launch day, and numbers you can check yourself.
Either. Managed growth means we run the media and brief whoever makes your ads. Creative engine means we make them too. Most accounts that have stalled are short of ads, not short of media management.
Audit first, then the first batch goes live on the next launch day, once we have confirmed the tracking is telling the truth. Going live before that is how an account spends three weeks learning nothing.
A shared channel during the week, a written update every week, and a longer call once a month. No standing meeting that exists purely to be a meeting.
Free tools
Checklist
Everything we check before a single dollar goes out. Run it on your own account and see what is missing.
Template
One page that turns a reason someone buys into something a creator can actually film.
Calculator
How much one ad needs behind it each week before the result means anything.
Chapter 10
Who you get
No account manager carrying messages back and forth between you and someone you have never met. Whoever is on the call is whoever is in the ad account.
Runs the accounts
A short paragraph in the first person. Where you learned this, the kind of brands you have worked on, and one honest thing about how you work — including what you are not good at. People hire people.
If parts of the research or first drafts are done with AI, say so here. Being straight about it reads as confidence. Pretending otherwise is the thing that costs you trust later.
Next chapter — Connect
Tell us what you sell and who you are trying to reach. We come back with where we would start: which platform, which angle, and roughly what the first month looks like. If we are not the right people for it, we say so instead.
Prefer to talk? Book a 30-minute call instead — free, no obligation.
Thirty minutes. We will tell you honestly whether we can move the account.
Book a 30-min call